September 21, 2017 – Eighty two percent of potential employees are often frustrated with an overly automated job search experience, according to a new study by Randstad US. The survey, which examined job seekers’ perceptions, attitudes and expectations of the job search process, revealed that while most candidates find value in technology, they are stymied when… Read more »
Posts Categorized: Attract
52% of Millennials surveyed value the opportunity for progress above all else.* College graduates just looking for any job or a first step on the corporate ladder are quickly becoming a thing of the past. Millennials say they want their work to be meaningful and, even more than money, they want to gain new skills… Read more »
Branding isn’t just the latest buzzword. It’s the oldest marketing tactic there is. Creating a feeling or meaning behind a company or product has always been the fastest way to success. In competitive hiring markets, branding is simply being directed towards potential employees at the same time as potential customers. It’s smart business. Here’s why:
In 2017, you can resolve to take down the wall between HR, marketing and customer service to create better experiences for job candidates and current employees. Marketing to candidates like you do to customers achieves similar goals. It delights them, increases loyalty and grows revenues.